This is how Jaeger LeCoultre won hearts at the Shanghai Film Festival

20 Jun , 2018   Video

It auctioned a watch worth Rs15,23,000 to restore Chinese classics


Earlier this week, Jaeger-LeCoultre celebrated two iconic occasions: the opening of the Shanghai International Film Festival (16-25 June) and the 185th anniversary of the Jaeger-LeCoultre Manufacture. The brand also hosted an exhibition at the venue (Expo I-Pavilion) to familiarise visitors with the brand’s history and donated a watch to raise money to preserve China’s cinematographic heritage.

In addition to antique pieces from the manufacturer in the Vallée de Joux, Switzerland, the exhibition also showcased watches from the brand’s new collections Polaris, Master and Reverso.

A special display was dedicated to Rendez-Vous Night & Day Tribute to Cinema watch, a sleek 34mm rose-gold and diamond watch features silvered, gilt floral numerals. It comes with an automatic, self-winding, movement and a 898A/1 Jaeger-LeCoultre Calibre. Recto Hands Baguette and stunning star motifs on the watch’s face enhance the feminine appeal of the delicate timepiece. Additionally, 30 jewels are fitted on the watch’s bezel.


Rendez-Vous Night & Day Tribute to Cinema watch

Rendez-Vous Night & Day Tribute to Cinema watch

The collection is limited to just 100 timepieces and one the watches was donated by the brand to raise funds against preservation of Chinese cinema. For several years, Jaeger-LeCoultre has been devoted to film restoration in an effort to preserve the heritage. Chinese film restorations is one of the major ventures between Jaeger-LeCoultre and the Shanghai International Film Festival. More than ten classic films have been successfully restored through 4K technology, including A Better Tomorrow, Love Without End and Stage Sisters through this association.




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