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Good Earth’s new Jodhpur boutique comes alive with Sufi spirit

12 Feb , 2018  

Called the Moon House Haveli, the boutique is peppered with Rumi quotes and swirling dervish lehengas

 

A modern-day Silk Route souk, Good Earth’s Jodhpur outpost has all the trappings of a dreamy Arabian palace.

The store opened doors just before Jodhpur’s biggest cultural extravaganza, the World Sacred Spirit Festival.

 

Good Earth’s latest outpost is located in Jodhpur’s Moon House Haveli

Good Earth’s latest outpost is located in Jodhpur’s Moon House Haveli

 

The festival’s Sufi spirit and Dervish (a member of any of the various Muslim ascetic orders, such as the Sufis) symbols have served as a seminal inspiration for Good Earth’s Moon House boutique. The walls are peppered with Rumi quotes, three spinning white lehengas whirl suspended from the ceiling of the Fashion gallery. These are reminiscent of a moonlit evening spent on the crossroads of the Silk Route.

Joining the festival’s celebrations, Good Earth will also launch two limited edition canvas totes, exclusively for the Jodhpur store.

 

Earthy pastel tones, brass antiques and animal motifs dominate the store’s layout

Earthy pastel tones, brass antiques and animal motifs dominate the store’s layout

 

Where: The Moon House Haveli, Stepwell Square, The Walled City, Jodhpur

 

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