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Aishwarya Rai Bachchan inaugurates Longines’ new Sydney store, welcomes the Queen’s Baton

7 Feb , 2018  

The Swiss watchmaker is the Official Timekeeper of the Gold Coast 2018 Commonwealth Games and has released an exclusive watch dedicated to the sporting event

 

Swiss luxury watch brand Longines launched its newest boutique in Sydney on Feb 3, inaugurated by Aishwarya Rai Bachchan, Longines’ Ambassador of Elegance.

Rai Bachchan joined Longines Vice-President and Head of International Marketing, Juan-Carlos Capelli, to perform the official ribbon cutting ceremony. The boutique is located inside Sydney’s iconic Queen Victoria Building.

“We are very proud to have opened our Australian Boutique in this extraordinary venue. Our customers will have the opportunity to discover our watches in an elegant environment, reflecting the DNA of the brand,” said Juan-Carlos Capelli.

As the Official Timekeeper of the Gold Coast 2018 Commonwealth Games (GC2018) and Official Partner of the Queen’s Baton Relay, Longines also welcomed the Queen’s Baton to the Boutique during the event. The GC2018 is scheduled from April 4 to April 15, and will host athletes from 70 Commonwealth nations and territories.

 

Aishwarya Rai Bachchan, officially inaugurated Longines newest Australian boutique located in Sydney’s iconic Queen Victoria Building

Aishwarya Rai Bachchan, officially inaugurated Longines newest Australian boutique located in Sydney’s iconic Queen Victoria Building

 

The Queen’s Baton, which arrived in Australia on December 24, carries a message to the athletes from Her Majesty Queen Elizabeth II. It is now travelling across states and territories of Australia to arrive at the Gold Coast in time for the Opening Ceremony of the games, on April 4.

“Longines is glad to be part of the upcoming Commonwealth Games as the Official Timekeeper, as well as the Presenting Partner of Athletics, Gymnastics and Rugby Sevens, and Co-Presenting Partner of Table Tennis. We are looking forward to seeing many record-breaking performances during the 10 days of intense competition,” adds Capelli.

During the event, Aishwarya Rai Bachchan said, “I am delighted to be in Australia to inaugurate this beautiful store and to have the honour of welcoming the Queen’s Baton for the Gold Coast 2018 Commonwealth Games. I am proud to have been part of the Longines family for the past decade and am equally proud to be part of the Commonwealth, celebrating in the lead-up to what I’m sure will be a very exciting 2018 Commonwealth Games in Australia.”

Athlete Amy Pejkovic brought the Queen’s Baton to the boutique. The young athlete later posed as the sun was setting over the Sydney Harbour Bridge wearing the Conquest V.H.P. Gold Coast 2018 Commonwealth Games, the Official Watch of GC2018. The timepiece displays an engraving of the Gold Coast 2018 logo with the mention ‘Gold Coast 2018 XXI Commonwealth Games’.

 

Longines Ambassador of Elegance Aishwarya Rai

Longines Ambassador of Elegance Aishwarya Rai

 

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